Unveiling an Evolution in the Nuix Brand
When you think about the most recognizable brands on the market, no matter what industry, one of the first things that comes to mind is likely the brand’s logo. Part of that is thanks to the brands’ consistency; rarely do you see a big brand drastically change its look and feel, and when it does happen it’s for a very good reason.
The Nuix brand is no different. The trademark sphere and company name are recognized by professionals across many markets and around the world. The Nuix logo recalls the speed, reliability, and power of our software. When our team began to look at improving our brand, we went into the process with the goal of preserving that consistency and brand recognition.
As a company, we’re excited to introduce you to the new Nuix logo!
Throughout this process, I’ve been asked many times “Why now? Why should the logo change?” The biggest change was also a subtle one. We have a responsibility—all brands do—of presenting ourselves in the most accessible way possible. Anywhere between 14-20% of the population is affected by a partial or full vision impairment. In the United States, for example:
- 6% of Americans have self-reported vision impairment
- 8.5% of the population has a form of color blindness
- 3% are legally blind.
By shifting our brand’s blue color and employing some other design tweaks, our accessibility scores on several independent scoring tools jumped significantly. The new blue, which is already in use inside of our software, creates an even more striking, vibrant presentation across any medium or source of content.
The Nuix logo is a combination of the word mark and sphere symbol. We want it to be instantly recognizable, so consistency is important. Alignment provides a robust structure, thus creating geometric balance in the logo. If the alignment is done right in any design project, the result comes out clear, professional, and crisp.
When marketing jointly with a partner, there may be situations where both the Nuix and partner logos need to be presented together. The aim here is to ensure that both companies receive equal brand representation and are shown to be working collaboratively while also maintaining separate identities.
More to Come
You’ll see these changes reflected across all the ways you interact with us as a company. Whether you’re in a meeting with your account executive; attending an informational session; or reading, watching, or listening to any of the content we publish regularly, the new Nuix logo is here to stay.
As the head of our creative design team at Nuix, I can’t wait to share the possibilities of our design when we’re once again able to see our customers in person again, hopefully soon!